Own product positioning and messaging, translating product capability into clear, compelling value propositions for creators and backers.
Develop and run go-to-market strategy for product and feature launches, driving awareness and adoption on both sides of the marketplace.
Design, standardize, and own our launch and promotion packages: tiered offerings with fixed deliverables that Outreach can sell and marketing can fulfill without custom work.
Build and manage sales enablement for the Outreach team: pitch materials, talk tracks, competitive positioning, and training that improve win rates and consistency.
Lead demand generation programs that feed the Outreach pipeline, including webinars, open calls, and referral programs.
Standardize marketing processes, tools, and briefs to improve efficiency across the team.
