We’re looking for a growth marketer with proven results, and with a strong track record of leveraging brand, trust, and storytelling lower acquisition cost and lift conversion, and who manages them accordingly.
Growth channels: Own paid media (our primary channel), SEO, lifecycle, and affiliate. Set strategy, budget allocation, and testing priorities, and manage our paid media agency to CAC and payback targets.
Membership join flow and CRO: Partner with the Growth Product Manager on join-flow and site conversion, and align on a shared testing roadmap.
Brand, content, and PR: Partner with the Brand Manager on brand strategy and content, and with our PR agency on earned media, so all of it builds demand and trust that show up in conversion and CAC.
Measurement and planning: Own the marketing plan, budget, and forecast by channel. Define how the brand contributes to growth, report weekly on funnel performance, and make clear reallocation calls.
+ years in growth marketing, with 3+ years leading a multi-channel team at a DTC, subscription, or consumer health company.
