Understand accurately KA’s needs and expectations, opportunities and threats for AbbVie, competition’s practices, document and share this insight internally.
Highlight the cross-functional impacts of anticipated changes in the account to whole brand teams in order to further enrich the BT’s anticipation of the future. Develop solutions to solve claims or specific issues raised by the KA.
Build trusted and strategic relationships with stakeholders in order to anticipate access barriers and better meet agendas, plans and objectives of respective key account.
Identify opportunities and collaborate cross-functionally to engage in “win: win” partnerships with key accounts in order to positively influence contracting and tendering opportunities for product access.
Develop and manage detailed customer profile analysis and adjust strategies according to highest customer service level standards.
Develop strategy and engagement plans with the KA with projects that will create value for both parties. Formalize this within a Key Account Plan (KAP).
