Create a differentiated pipeline of media campaigns, drawing on a combination of internal and external data and developments, customer outcomes, and major industry inflection points.
Build and maintain meaningful relationships with journalists and industry voices across the conversations we care about.
Build a process to support rapid-response newsjacking that allows time-poor people to contribute useful, differentiated commentary in time-sensitive contexts.
Build strong internal cross-functional partnerships to translate your own observations and proprietary insight into timely, externally resonant stories.
Create clear impact metrics tied to narrative penetration, quality of coverage and strategic influence and relevance.
