Growth MarketingA/B TestingRoadmappingGoogle AdsDemand GenerationBusiness Development
What you'll do
Demonstrated experience developing, managing, or setting strategy for paid acquisition programs, with particular depth in Google Search, Performance Max, and other Google Ads products. Experience with Meta, LinkedIn, and Reddit is a plus.
Define and lead the B2B acquisition strategy for SMBs, identifying the highest-potential customer segments, use cases, markets, messages, and channels to drive efficient growth.
Build an integrated SMB acquisition roadmap centered on paid media and complemented by owned channels, partner opportunities, and other scalable levers.
Develop compelling SMB value propositions and campaign narratives that clearly articulate why businesses should advertise on Pinterest.
Own creative strategy in partnership with Creative.
Own performance measurement across the acquisition funnel, including qualified sign-ups, activation, early advertiser success, cost efficiency, and downstream business value.
