Own the growth roadmap. Turn requests from marketing, paid media and product into scoped tickets with clear owners and dates. Keep the roadmap, runbooks and data flow docs current, and automate the repetitive parts with scripts or AI tools.
Lead testing and QA with the MarTech and growth engineers. Write test plans, check changes in staging and on test devices before they ship, and confirm they worked after launch.
Own our relationship with the mobile measurement partners. Debug attribution problems, keep SDK and ad network integrations healthy, and handle support escalations, renewals and roadmap requests.
Keep tracking specs consistent across the app, the website, the customer data platform and web analytics, and dig in when numbers from different sources don't match.
Run SDK upgrades, attribution migrations and new vendor onboarding from evaluation through cutover, with a rollback plan.
Support paid and acquisition work across search, social, app-install networks, app store search ads and affiliates, including click ID plumbing, exclusion lists and test setup.
