Freelance Paid Media Specialist – Meta & Google Ads

PRO

Work from anywhereContract6d ago

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Requirements

Proven paid media campaign experience with measurable resultsMust
Strong analytical and data interpretation skillsMust
Familiarity with Lebanese market dynamics and audience behaviorMust
Freelance availability and reliabilityMust
TikTok advertising and campaign management
Mobile app user acquisition and growth experience
Service-booking business model experience

What you'll do

Paid media campaign management across Meta and Google
App download and user acquisition campaign optimization
Campaign budget management and allocation
Audience targeting and segmentation
Retargeting campaign strategy and execution
Creative testing and A/B testing
Weekly performance reporting with actionable recommendations
Website and app conversion tracking setup and verification
Coordination with technology providers on tracking implementation
Creative direction and performance-based brief guidance to content creators

Keywords

Meta (Facebook/Instagram) advertising platform expertiseGoogle Ads platform expertisePaid acquisition strategy and ROI optimizationMobile conversion tracking and event implementation

About the role

PRO is a fitness and wellness platform in Lebanon, available through our website and mobile app. We’re looking for a Lebanon-based freelancer to plan, launch and optimize paid campaigns across Meta and Google, with TikTok experience a plus. The objectives are to drive app downloads, registrations and first paid bookings. You will manage campaign budgets, audience targeting, retargeting and creative testing, and provide clear weekly performance reports with actionable recommendations. You will also coordinate with our technology provider to verify website and app conversion tracking. Content creation remains with our existing creator, whom you will guide with performance insights and creative briefs. We’re seeking someone with proven paid media experience, strong analytical skills and familiarity with the Lebanese market. Experience with mobile apps or service-booking businesses is highly desirable. You will work directly with PRO’s founder on a freelance monthly retainer. Please share relevant campaign examples, measurable results, your availability and your proposed monthly management fee, excluding advertising spend. Learn more: Originally posted on Himalayas

Sourced from Himalayas. Confirm the details and apply on the employer's site.

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