Prospect and develop new sponsorship opportunities through outbound outreach, referrals, networking, and industry research.
Manage the full sponsorship sales cycle, from initial outreach and discovery through proposal, negotiation, contracting, and close.
Build relationships with existing sponsors to drive renewals, upsells, and expanded participation.
Conduct discovery conversations to understand sponsor goals around lead generation, brand awareness, thought leadership, customer engagement, and business development.
Recommend sponsorship packages, exhibit opportunities, speaking engagements, workshops, hospitality experiences, and event add-ons based on sponsor objectives.
Maintain an accurate sponsorship pipeline, opportunities, activities, and forecasts within the company’s CRM.
