Tag & pixel infrastructure: own event tracking, conversion signals, and audience data flows across ad platforms (Meta, Google, TikTok, Bing, ChatGPT, etc.) via offline conversion tracking and server-side tagging
Marketing automation: manage and optimize Marketo paid program setup, scoring, audience segmentation, and integration with ad platforms
Data operations: manage CRM audience syncs and data pipelines between source systems and ad platforms using ETL systems
UTM & tracking governance: define and enforce naming conventions, UTM taxonomy, QA checklists, and bulk build processes to ensure every campaign launched is trackable and consistent
Platform integrations & API management: manage connections between marketing tech systems (Marketo, Salesforce, ad platforms) and troubleshoot data discrepancies across the stack
Launch playbooks & QA framework: build and maintain the launch playbook for new vendors, channels, and tests; own time-to-launch as a core metric and continuously shrink it
