Data ScienceA/B TestingMarketing AutomationCRMStorytelling
What you'll do
In - market stewardship: Own the campaign through launch and sustainment, protecting the strategic throughline while ensuring creative, messaging, timing, and audience experience remain coherent across touchpoints and regions.
Audience and journey design: Define target audiences and buying groups, map the role of each touchpoint across the customer journey, and ensure campaign experiences respond to buyer needs, market moments, and stages of consideration.
