Build the EMEA customer story pipeline: work across customer-facing teams to find the customers doing standout work, secure their participation and approvals, and keep a steady flow of stories in production.
Tell their stories: own written stories, video stories, quotes and references end to end and to a standard the customer is proud to share.
Get the stories seen: package each story for the channels that give it reach, localised for priority EMEA markets, and make sure Sales knows what exists and how to use it.
Build the advocate bench: develop a roster of EMEA customers who can act as references, speakers, panellists and peer connectors, and track their participation so no one is over-asked and everyone gets recognised.
Build repeatable playbooks and processes: the story production workflow, approvals process, reference tracking and community operating rhythm, so each new story and programme is faster to stand up than the last.
Measure and improve impact: track stories produced, proof usage, reference activity, community engagement and contribution to pipeline, renewals and expansion.
