We're hiring an experienced Growth Marketer to build and own our product-led growth motion: the engine that turns clinicians who hear about Abridge into clinicians who use it every day, and turns that usage into expansion.
Define the PLG roadmap and connect it to every growth motion. Translate company goals into a prioritized plan for end-user acquisition, activation, engagement, and expansion, and align it with Product, Sales, and RevOps.
Own the end-user funnel. Map the clinician journey from first touch to habitual use. Identify the biggest drop-offs and build programs that move them: onboarding, in-product prompts, lifecycle email, and referral loops.
Run a high-velocity experimentation program. Set the hypothesis backlog, test design standards, and readout cadence. Ship tests across web, product surfaces, paid, and lifecycle, and scale what works.
Connect bottoms-up adoption to enterprise pipeline. Partner with Sales and RevOps to define product-qualified signals, route them to the right teams, and show how usage drives expansion within health systems.
Build the measurement foundation for PLG. In partnership with Data Science and GTM Tech, define activation and retention metrics, attribution for product-led paths, and the dashboards the team runs on.
