Media Buyer (Tik-Tok Ads)

Requirements

• 1+ years of experience with TikTok Ads, including independently launching campaigns from scratchMust
• Experience as a Facebook Media Buyer in the iGaming verticalMust
• Experience managing large advertising budgets of at least $50,000 per monthMust
• Strong understanding of key performance metrics (ROI, CPA, FTD, conversions, PnL)Must
• Proven experience optimizing and scaling advertising campaigns with focus on profitabilityMust
• Ability to test advertising creatives, analyze performance, and scale successful campaignsMust
• Experience working with different GEOs and offers (Tier 1, Tier 2, Tier 3 markets)Must
• Strong analytical skills in ad spend tracking, financial reconciliation, and traffic performance monitoringMust
• High level of ownership, independence, and analytical thinkingMust
• Results-driven mindsetMust
• Ability to collaborate effectively with Team Lead, Design, Support, and Resell teamsMust

What you'll do

• Launch and develop TikTok Ads as a new traffic source in the iGaming vertical
• Plan media buying strategies, test hypotheses, and scale profitable campaigns
• Monitor key metrics including ROI, CPA, FTD, conversions, and PnL
• Test new GEOs and offers, identify profitable combinations, and scale successful campaigns
• Manage ad budgets, track daily spend, and ensure accurate financial reporting
• Analyze campaign performance, optimize results, and maintain a monthly ROI of at least 20%
• Collaborate with Design team on creative production and testing
• Coordinate with Resell team on offer selection, KPIs, and scaling opportunities
• Work with Support team to maintain advertising account infrastructure and stability
• Work closely with Team Lead to follow strategy and address potential risks

Keywords

About the role

Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region and are now taking their success worldwide. We are currently looking for a Senior Media Buyer Tik-Tok. 📋 Key responsibilities and your contribution: • Launch and develop TikTok Ads as a new traffic source in the iGaming vertical. • Plan media buying strategies, test hypotheses, and scale profitable campaigns. • Monitor key metrics, including ROI, CPA, FTD, conversions, and PnL. • Test new GEOs and offers, identify profitable combinations, and scale successful campaigns. • Collaborate with the Design team on creative production and testing. • Work with Support to maintain advertising account infrastructure and stability. • Coordinate with the Resell team on offer selection, KPIs, and scaling opportunities. • Manage ad budgets, track daily spend, and ensure accurate financial reporting. • Analyze campaign performance, optimize results, and maintain a monthly ROI of at least 20%. • Work closely with the Team Lead to follow the strategy and address potential risks 📚 Your qualifications: • At least 1 year of experience with TikTok Ads, including independently launching advertising campaigns from scratch. • Experience in the iGaming vertical as a Facebook Media Buyer. • Experience managing large advertising budgets of at least $50,000 per month. • Strong understanding of key performance metrics, including ROI, CPA, FTD, conversions, and PnL. • Proven experience optimizing and scaling advertising campaigns with a focus on profitability. • Ability to test advertising creatives, analyze performance, and scale successful campaigns. • Experience working with different GEOs and offers, with an understanding of Tier 1, Tier 2, and Tier 3 markets. • Strong analytical skills and experience with ad spend tracking, financial reconciliation, and traffic performance monitoring. • High level of ownership, independence, analytical thinking, and a results-driven mindset. • Ability to collaborate effectively with Team Lead, Design, Support, and Resell teams. Benefits: ⭐ Time Off & Recovery: 20 working days of fully paid annual leave, fully paid sick leave, and public holidays off according to company policy. ⭐ Health & Wellness: A flexible Benefits cafeteria that allows you to choose the perks that fit you best, with options including medical support, regular check-ups, mental health services, or gym access. ⭐ Education & Development: Internal and external training, industry events, language courses, and professional service subscriptions. ⭐ Workspace & Tech: All necessary corporate equipment provided, the flexibility to work fully remotely, and premium digital tools to enhance performance (e.g., AI tools, ChatGPT Plus). ⭐ Work Environment & Perks: Holiday bonuses, gifts for special occasions, paid business trips, and team events. Originally posted on Himalayas