VP, Marketing & Comms

Requirements

• 15+ years in marketing and/or brandMust
• 5+ years in senior leadership role managing peopleMust
• Building metrics-driven culture with track record of testing and experimentationMust
• Developing benchmarks and KPI frameworks that connect marketing activity to business outcomesMust
• Elite writing and communication skills with ability to craft exceptional content and present liveMust
• Empathetic, curious approach to market research and customer-centric brand developmentMust
• Entrepreneurial mindset with passion for building and scaling marketing functions and innovationMust
• Bachelor's degree requiredMust
• Experience leading multi-disciplinary teams and influencing complex multi-stakeholder sales

What you'll do

• Lead multi-disciplinary marketing teams spanning content, PR, internal communications, paid media, and events
• Set vision, strategy, and tone for team operations and cross-functional partnerships
• Define and own brand vision across multiple organizations ensuring cohesive narrative and brand adoption
• Develop and implement audience segmentation framework for differentiated targeting
• Translate brand strategy into roadmap tied to growth objectives including brand awareness and advisor acquisition
• Lead strategy for major industry events and oversee planning and vendor management
• Design and execute nurture and lifecycle marketing programs to move prospects through funnel
• Oversee paid media investment and amplification strategy optimizing for cost efficiency and brand alignment
• Own website content strategy and performance including SEO and AI-driven discovery optimization
• Develop PR strategy and oversee PR agency management
• Build attribution and reporting frameworks connecting marketing activity to pipeline and revenue
• Set clear KPIs and drive performance-driven culture with accountability and operational excellence
• Coach and develop team members, building next generation of marketing leaders
• Champion testing, experimentation, and innovation in marketing channels and workflows

About the role

Location: Fully remote, with occasional travel Reports to: Chief Growth Officer Ren is on a mission to make sure every dollar meant to do good finds its way there. As Vice President of Corporate Marketing and Communications, you will shape how Ren shows up for the advisors and donors who make that happen, across content, PR, internal communications, paid media, and events for Ren , and Ren -managed brands, including Ren aissance Charitable Foundation (RCF), American Endowment Foundation (AEF), and more. We're looking for a dynamic, entrepreneurial, performance-driven leader who thinks big, moves fast, and can lead a high-performing team to build the brand and carry our story to the market. Duties and Responsibilities: Lead the Team • Lead a talented, multi-disciplinary team spanning content, PR, internal communications, paid media, and events • Set the vision and tone for how the team operates, and the day-to-day rhythm for how CMC partners with Growth leadership and other stakeholders across the business • Set clear KPIs for the team, driving a performance-driven culture grounded in shared goals, clear accountability, and operational excellence • Coach and develop the team, growing their skills and building the next generation of marketing leaders • Direct agency partners at the strategic level, holding them accountable to outcomes • Champion testing and experimentation, and lead innovation in how the team works, from AI-enabled content and workflows to emerging channels, keeping CMC ahead of the category Build the Brand • Define the brand vision and own company-wide understanding and adoption, ensuring a cohesive narrative, voice, look, and feel across Ren , RCF, and AEF, both internally and by our customers • Own our external audience segmentation framework, recognizing the unique needs and interests of our various independent yet connected audiences, leading the team to weave a throughline between all • Integrate content, PR, internal communications, paid media, and events into one coherent brand experience across every advisor, partner, and donor touchpoint • Translate that strategy into a roadmap tied to Ren 's growth objectives: brand awareness, advisor and donor preference, and independent advisor acquisition • Lead the strategy for the industry-wide DAF Giving Summit and oversee the planning and content teams and vendors that bring it to life • Establish our brand as the category's most trusted and forward-thinking player in philanthropy Generate demand • Convert brand trust to a growing pipeline of potential stakeholders and partners who want to talk with us • Design nurture and lifecycle programs that move advisors and donors from first touch to first gift, and from first gift to deeper engagement • Determine the right channel mix and cadence to reach advisors and donors • Oversee paid media investment and amplification, ensuring every channel reinforces the brand vision and narrative, and drive cost efficiencies against CPM/CPA benchmarks • Lead the team to develop the optimal distribution structure across organic, paid, and earned, that gets the right message in front of the right audience at the right time • Build attribution and reporting that show which programs drive pipeline and revenue, and shift investment toward what works Drive the Communications Engine • Own website content and performance, ensuring Ren shows up wherever advisors and donors search, from traditional SEO to AEO and AI-driven discovery • Develop our PR strategy, building executive awareness, understanding, and alignment, and oversee the management of our PR agency • Oversee internal communications Ideal Profile & Attributes: • 15+ years in marketing and/or brand, including 5+ years in a senior leadership role managing people • A track record building a metrics-driven culture, with an appetite for testing and experimentation • Experience developing benchmarks and KPI frameworks that connect marketing activity to business outcomes • Track record leading multi-disciplinary teams, experience influencing complex, multi-stakeholder sales is a strong plus • Elite writer and communicator. Your content, decks, and narratives are exceptional, and you're just as sharp presenting them live • An empath grounded in curiosity, ensuring that we listen deeply to the market, converting what you hear and learn into our brand meeting them exactly where they are • Entrepreneurial, with a passion for building and scaling brand functions and innovation, whether it's finding new tools, channels, sharper processes, or stronger creative output • Bachelor's degree required Ren is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law . Originally posted on Himalayas