Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting.
Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans, timelines, responsibilities, and success metrics.
Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking.
Monitor registration and attendance, address risks and dependencies, and identify opportunities to improve conversion and engagement.
Manage the accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data.
Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within agreed service levels.
