Growth Product Manager - Stores Apparel

Skills

What you'll do

• Define and own the product roadmap for our apparel eCommerce stores, prioritizing initiatives that maximize business impact.
• Identify growth opportunities through customer insights, analytics, experimentation, and market research.
• Lead conversion rate optimization initiatives across the shopping journey using A/B testing and data-driven experimentation.
• Collaborate with Acquisition, Retention, Creative, Engineering, Data, and UX teams to deliver seamless customer experiences.
• Translate business goals into product initiatives, ensuring alignment across stakeholders.
• Monitor and optimize key product metrics including conversion rate, revenue, customer engagement, and user experience.

About the role

About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. Job Responsibilities • Define and own the product roadmap for our apparel eCommerce stores, prioritizing initiatives that maximize business impact. • Identify growth opportunities through customer insights, analytics, experimentation, and market research. • Lead conversion rate optimization initiatives across the shopping journey using A/B testing and data-driven experimentation. • Collaborate with Acquisition, Retention, Creative, Engineering, Data, and UX teams to deliver seamless customer experiences. • Translate business goals into product initiatives, ensuring alignment across stakeholders. • Monitor and optimize key product metrics including conversion rate, revenue, customer engagement, and user experience. • Drive continuous product innovation by identifying emerging trends, technologies, and customer behaviors. • Lead Agile product ceremonies and ensure efficient execution from discovery through delivery. Requirements • 5+ years of Product Management experience within eCommerce, preferably in apparel, retail, or DTC brands. • Proven experience owning product roadmaps and prioritizing initiatives based on business impact. • Strong expertise in Conversion Rate Optimization (CRO), experimentation, and A/B testing. • Experience working with Shopify Plus, BigCommerce, or similar eCommerce platforms. • Strong analytical skills with experience using tools such as GA4, Mixpanel, Amplitude, Looker, Tableau, or similar. • Experience collaborating closely with Engineering, UX/UI, Data, and Marketing teams in Agile environments. • Strong understanding of user acquisition, customer journeys, funnel optimization, and retention principles. • Excellent communication, stakeholder management, and strategic thinking skills. • Experience leveraging AI tools to improve product development, experimentation, or operational efficiency is a strong plus. Originally posted on Himalayas