Own top-of-funnel marketing systems: the roadmap, the architecture decisions inside them, and their operational health
Run HubSpot as a system, not just a tool: workflows, lists, forms, properties, lifecycle stages, and the permissions and naming conventions that keep it from sprawling
Run campaign operations end-to-end: program and campaign structure, campaign membership and status, event and webinar lead capture, and launch QA, so Marketing can ship quickly without creating data debt
Own workflow management in HubSpot: build, document, and audit nurture, enrollment, and suppression workflows, and retire the ones that no longer earn their place
Build and govern lists: ICP segmentation, inclusion and suppression logic, enrichment, and email validation between a Growth request and a send. Every list should be reproducible and explainable.
Build the Salesforce automation behind marketing handoffs: record-triggered flows, validation rules, fields, and permission sets
