Lead Manager

Skills

What you'll do

• Manage, organize, and maintain leads inside Follow Up Boss (FUB) CRM using tags, smart lists, stages, and action plans.
• Segment leads strategically into categories such as Sellers, Buyers, Expireds, Social Media Leads, and Past Clients.
• Organize leads by timeline buckets including 0–15 days, 16–60 days, 61–90 days, 91–180 days, and 6+ months.
• Audit and clean existing CRM records to ensure accurate lead tracking and no missed follow-ups.
• Build and manage automated follow-up systems across ManyChat, Meta, TikTok, and Follow Up Boss.
• Write and schedule bilingual nurturing emails and follow-up messages with a warm, persuasive, and relationship-focused tone.

About the role

This is a remote position. Our client is looking for a Social Media Lead Coordinator to support the backend operations of a fast-paced real estate and personal brand environment. They operate within the luxury real estate and digital marketing space and have built a strong online presence in recent years through high-engagement content, client relationship strategies, and social media-driven lead generation. This role is ideal for someone highly organized, proactive, emotionally intelligent, and systems-oriented. The Social Media Lead Coordinator will play a critical role in maintaining a seamless client experience by managing follow-ups, organizing CRM workflows, building automations, supporting appointment setting, and ensuring day-to-day operations run efficiently. The right candidate will think ahead, take ownership, and create systems that keep everything moving without constant direction. Responsibilities • Manage, organize, and maintain leads inside Follow Up Boss (FUB) CRM using tags, smart lists, stages, and action plans. • Segment leads strategically into categories such as Sellers, Buyers, Expireds, Social Media Leads, and Past Clients. • Organize leads by timeline buckets including 0–15 days, 16–60 days, 61–90 days, 91–180 days, and 6+ months. • Audit and clean existing CRM records to ensure accurate lead tracking and no missed follow-ups. • Build and manage automated follow-up systems across ManyChat, Meta, TikTok, and Follow Up Boss. • Write and schedule bilingual nurturing emails and follow-up messages with a warm, persuasive, and relationship-focused tone. • Confirm appointments and proactively follow up with leads to increase appointment attendance and conversions. • Request and manage Google review follow-ups with past and current clients. • Manage calendars, scheduling, and appointment coordination for leadership. • Send daily operational checklists and updates to keep schedules and priorities organized. • Coordinate home tours and scheduling related to social media content creation. • Review incoming leads from ManyChat, Meta, TikTok Studio, and Follow Up Boss daily. • Follow up on overdue tasks, pending leads, and missed communications. • Create and manage nurture templates, follow-up sequences, and communication workflows. • Refresh visuals and assets for nurturing campaigns using Canva. • Organize social media-related video tasks and content coordination. • Adjust automation systems and create new workflows when needed. • Re-engage cold and warm leads that have not been contacted recently. • Follow up with past clients throughout the year to maintain relationships and engagement. • Support occasional weekend listing preparation tasks and client communication when needed. • Ensure backend systems and daily operations run efficiently without constant supervision. Requirements • Previous experience in CRM management, lead coordination, appointment setting, or backend operations. • Strong experience using Follow Up Boss (FUB) or similar CRM platforms. • Experience building automations with ManyChat, Meta, TikTok, or similar systems. • Strong organizational and multitasking skills. • Ability to work independently and proactively identify priorities. • Experience managing calendars, scheduling, and administrative workflows. • Strong written communication skills in both English and Spanish. • Ability to write persuasive and relationship-driven follow-up messages. • Comfortable working in a fast-paced, execution-heavy environment. • Experience using Canva for campaign visuals and content support. • Strong attention to detail and ability to maintain operational structure. Qualifications • Experience supporting real estate, luxury service, social media, or personal branding businesses is highly preferred. • Previous experience with lead nurturing campaigns and automation systems. • Strong emotional intelligence and client communication skills. • Ability to create systems and workflows that improve operational efficiency. • Self-starter mentality with strong accountability and ownership. • Comfortable handling recurring operational processes and checklists. • Experience supporting executives, founders, or leadership teams is a plus. Benefits • Part-time position • 100% remote opportunity • Long-term growth potential • Dynamic and fast-paced work environment • Opportunity to work closely with leadership • Exposure to CRM systems, automation strategies, and social media operations • High-impact operational role with ownership and autonomy Originally posted on Himalayas