Own the annual brand marketing plan, translating brand positioning into channel strategies, campaign calendars, and measurable KPIs
Use consumer insights, brand health tracking, measurement studies, and competitive intelligence to sharpen positioning as the competition and industry changes
Keep a pulse on the category and competitive landscape to inform strategic recommendations
Identify and help execute culturally relevant brand moments that build affinity with target consumer segments.
Contribute to strategy and creative for brand partnerships and sponsorships
