Direct Agencies and Tools Own our agency and vendor relationships across search and AI visibility, plus the tool stack that powers tracking and production. Write the briefs, hold the quality bar, and decide what stays in-house.
Have 5+ years in SEO, organic growth, or content-driven acquisition (ideally within SaaS, technology, or developer-focused businesses), including hands-on AEO/GEO work within the last year
Can show real results: AI referral traffic you grew, citations you won, rankings you moved, and how you measured all of it
Are technically fluent in SEO: keyword research, crawling, indexing, structured data, site architecture, and log analysis
Understand how LLMs actually retrieve and cite sources, and how that differs across ChatGPT, Claude, Gemini, and Perplexity
Write clearly and quickly, and can direct people, agencies, and AI tools to produce content that earns citations