Director of Marketing Strategy

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Data AnalysisAgileOKRsBusiness DevelopmentFinancial ModelingStorytelling

Strategic Initiatives & Growth Partnerships
Hypothesis-Driven Problem Solving: Frame and analyze highly ambiguous strategic questions (e.g., “Should we pursue a new ICP for a new product?” or “How do we optimize acquisition across dual B2B and B2C funnels?” ).
Business Case Formulation: Build quantitative models (market sizing, NPV, LTV/CAC) to justify major marketing investments, new channel entries, or partnership models to the executive team.
Partnership Structuring: Partner with Business Development teams to commercially evaluate and structure complex, high-value brand and ecosystem alliances.
Special Projects: Lead agile, cross-functional "tiger teams" to rapidly prototype and pilot new commercial initiatives before transitioning them to long-term operational owners.
Marketing Operations, Planning & Budget Governance

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