Identify high-impact workflows, systems, and processes across Marketing that are slow, manual, or duct-taped together — and rebuild them AI-natively, from the ground up
Own the full cycle: understand the current state, design the solution, build it, ship it — then measure what changed. Establish the before, prove the after, and make the case to leadership
Own the change management side of every build: create the conditions for people to trust what you've built, use it consistently, and not revert to old habits when something feels unfamiliar
Create energy around AI across Marketing — not as a cheerleader, but as someone who shows people things they didn't know were possible and makes it easy for them to take the next step
Lead the MarComms AI KR forum: convene AI KR owners across Marketing, create momentum behind shared goals, surface blockers, and hold the operating cadence
