Build the engine that fills the funnel for your industries, a repeatable program mix that creates net new pipeline quarter over quarter
Develop and execute the North America field plan for two to three industries, from territory and account strategy through budget, execution, and attribution
Partner with Enterprise and Strategic account executives on named account lists. Agree the targets, fill the room, drive the follow-up.
Design the program mix: executive dinners, industry conferences, roadshows, roundtables, customer advisory sessions, and 1:few account-based plays
Create the vertical narrative with Product Marketing. Invite copy, talk tracks, and follow-up sequences that speak to a healthcare, banking, telco, or retail buyer, not a generic one.
Manage event budgets and timelines, and report pipeline created and cost per opportunity, program by program
