Establish and maintain campaign templates, standardized QA processes, and reusable campaign architecture in Marketo, customer.io and SFDC.
Own the Campaign object in SFDC — including campaign member status designations, naming conventions, and data hygiene standards.
Build, test, and launch campaigns end-to-end in marketing platforms and SFDC — while continuously optimizing processes and standards for speed and quality.
Manage email deliverability, sender reputation, privacy regulations, and opt-out requirements — with a focus on growing the EMEA marketable database.
Define MQL/MQA routing rules, making modifications as the business evolves
Debug lead and MQA routing issues, ensuring leads flow to the right reps across all segments and regions with minimal manual intervention.
