Lead cross-functional campaign execution, from concept to delivery, for both special brand projects and feature-led programs
Partner with Creative to generate out-of-the-box brand marketing concepts, breaking from the industry mold and encouraging blue sky thinking
Partner with Product Marketing to develop strategies that translate product value into meaningful narratives for the target audience of each activation or campaign
Partner with Growth Marketing to define the right mix of content, media, and channels to reach each segment effectively
Manage campaign briefs, creative deliverables, and timelines—ensuring clarity, accountability, and alignment across stakeholders
Integrate brand and performance media buying from planning through delivery and reporting
