User Acquisition Manager

Requirements

• 2+ years of experience in User Acquisition or Performance MarketingMust
• Hands-on experience with Google Ads, including Google Search, Demand Gen campaigns, and Google Display Network (GDN)Must
• Practical experience managing advertising budgets of $300,000+/monthMust
• Experience optimizing and scaling web funnelsMust
• Understanding of key performance metrics: CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTVMust
• Data-driven approach to campaign optimization and scalingMust
• Intermediate+ level English communication skillsMust
• Working autonomously with minimal supervisionMust
• Experience in Health and Fitness or B2C product marketing
• Experience scaling campaigns across global markets
• Ability to scale advertising budgets to $400,000+/month

What you'll do

• Launching, managing, and scaling advertising campaigns in Google Ads
• Managing and distributing advertising budgets effectively, starting from $300,000/month
• Achieving and maintaining target CPA, ROAS, and ROI metrics
• Optimizing web funnels with focus on improving conversion rates
• Analyzing campaign performance and making data-driven decisions
• Identifying growth opportunities and scaling profitable campaign setups
• Collaborating with the marketing team to improve creative performance
• Owning performance marketing direction and its financial results

Keywords

About the role

Fit4Me is looking for a User Acquisition Manager who will be responsible for scaling the performance marketing direction and driving revenue growth through web funnels. This role has a direct impact on business results: you will manage budgets, make decisions, and scale what generates profit. Key business KPIs for this role: • Keeping CPA within target benchmarks. • ROAS / ROI performance across advertising campaigns. • Scaling advertising budgets to $400,000+/month. This role is a great fit if you: • Want to own the performance direction and its financial results. • Think in terms of ROI and revenue impact. • Work autonomously and make data-driven decisions. • Know how to scale winning funnels and campaigns. • Have hands-on experience specifically with Google Ads. • Want to grow toward a Lead / Head of UA role. Impact Areas: • Launching, managing, and scaling advertising campaigns in Google Ads. • Managing budgets starting from $300,000 and distributing them effectively. • Achieving and maintaining target CPA / ROAS / ROI metrics. • Optimizing web funnels with a focus on improving conversion rates. • Analyzing campaign performance and making data-driven decisions. • Identifying growth opportunities and scaling profitable setups. • Collaborating with the marketing team to improve creatives. Tools: • Google Ads • Amplitude / Tableau. What we expect from you: • 2+ year of experience in User Acquisition / Performance Marketing. • Strong hands-on experience with Google Ads , including: Google Search, Demand Gen campaigns, Google Display Network (GDN). • Practical experience managing advertising budgets starting from $300,000/month. • Experience working with web funnels. • Understanding of key performance metrics: CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV. • A data-driven approach to campaign optimization and scaling. • Intermediate+ level of English. Nice to have: • Experience in Health & Fitness or B2C products. • Experience scaling campaigns across global markets. Hiring process: Interview with Recruiter → Interview with CMO → Final Interview with HRD → Job Offer 🚀 Originally posted on Himalayas