Kagi Inc
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Instructions In your cover letter, tell us: • Why Kagi’s mission and this role resonate with you • How your experience maps to what we describe (with concrete examples) • Which challenges you’re most excited to tackle About Kagi Kagi is your companion for a better web. We're building a friendly internet where you can explore, learn, and interact with confidence - free from ads, tracking, and distractions. Kagi builds advanced, user-centric technology to empower you, not replace you. Our products include Kagi Search, Orion browser, Kagi Assistant, Kagi News, Kagi Summarizer, and Kagi Translate. Every product reflects our commitment to a surveillance-free internet, designed around the user. About the Role Kagi grows differently than most consumer products. We don't buy ads, we don't track users across the web to retarget them, and we don't have a growth team chasing vanity metrics. We grow because people try Kagi, feel the difference, and tell other people. Our job in marketing is to make that loop faster and wider: get the right people to try it, help them understand why it's worth paying for, and keep them around. This is a generalist growth role for someone who's comfortable working across content, user lifecycle, (analytics), and social media. You'll have real autonomy and real ownership, and expected to make bets with product-adjacent growth experiments - picking whatever lever matters most this week and pulling it yourself. Day-to-day, as a part of the marketing team you will: • Own the user acquisition and conversion funnel end to end: from how people first hear about Kagi to converting a trial into a paid subscriber • Write and ship content - blog posts, landing pages, comparison pages, email campaigns - that explains why Kagi is worth paying for in a market full of free alternatives • Build and improve lifecycle marketing: onboarding sequences, activation nudges, win-back campaigns, and renewal/retention messaging • Dig into analytics yourself: track funnel performance, find drop-off points, and turn data into a prioritized list of experiments • Run growth experiments end to end - hypothesis, build, measure, iterate - without needing a dedicated analytics or engineering team to do it for you • Partner with product and design to influence onboarding flows, pricing pages, and in-product moments that affect conversion and retention • Represent the user's voice in growth decisions, consistent with Kagi's position as a privacy-respecting, user-funded product - we grow by earning trust, not by exploiting attention Must-Haves • 4+ years in a growth, performance, or full-funnel marketing role at a subscription or SaaS product, with real ownership of outcomes • Demonstrated ability to operate across content, analytics, and lifecycle/email marketing without a large team behind you • Strong writing - you can produce clear, persuasive copy yourself, not just brief someone else to do it • Experience running and analyzing growth experiments (A/B tests, lifecycle campaigns, landing page iterations) and knowing when to kill an experiment versus scale it • High comfort with ambiguity: you can take "conversion is too low" and turn it into a concrete plan without a lot of hand-holding • Genuine interest in privacy-respecting products - you'll need to grow Kagi without the ad-tracking playbook most growth marketers default to Originally posted on Himalayas
Sourced from Himalayas. Confirm the details and apply on the employer's site.
