Growth Marketing Manager | Web Funnels

Requirements

• 3+ years of experience in growth, CRO, or product-oriented marketing within B2C subscription productsMust
• Strong hands-on experience with A/B testing: hypothesis design, experiment setup, analysis, and decision-makingMust
• Proven experience improving purchase conversion within web funnelsMust
• Practical experience with landing pages, quizzes, paywalls, and checkout flowsMust
• Strong understanding of product metrics: CR, ARPU, and LTV for experiment evaluationMust
• Experience with analytics tools such as Amplitude, AppsFlyer, Tableau, or similarMust
• Upper-Intermediate (B2+) level of English proficiencyMust
• Work autonomously and take responsibility for outcomesMust
• Experience in Health, Fitness, or Wellness products
• Successful scaling of A/B tests across multiple products or funnels
• Experience with competitive research tools such as SimilarWeb, SensorTower, or Ads Library

What you'll do

• Own purchase conversion across web funnels end-to-end and be accountable for CR growth
• Design, run, and analyze A/B tests end-to-end: hypothesis, launch, analysis, and rollout
• Optimize web funnels end-to-end: landing page, quiz, paywall, and purchase flow
• Prioritize experimentation hypotheses based on data, user behavior, and test results
• Analyze competitor pricing, paywall logic, and offers as experimentation ideas
• Use CR, ARPU, and LTV as the foundation for decision-making and experiment evaluation
• Scale winning experiments across products and funnels
• Work closely with the CEO and Head of Product to iterate on experimentation strategy
• Collaborate cross-functionally with designers, developers, and analysts to implement and ship experiments

Keywords

About the role

Fit4Me is looking for a Growth Marketing Manager (Web Funnels) who will own purchase conversion across our web funnels and drive measurable CR growth through systematic A/B testing and data-driven decisions. Your main challenge is to drive measurable growth across web funnels through systematic experimentation. You will be accountable for purchase conversion rate performance. This role is a great fit if you: • Are ready to own purchase conversion across web funnels end-to-end. • Prefer speed, experimentation, and measurable results over processes for the sake of processes. • Work autonomously and take responsibility for outcomes, not just tasks. • Want to build products that help millions of people start a healthier lifestyle and see the real impact of your work. • Want to work directly with key stakeholders and decision-makers, without extra layers. Your area of Impact: • Own purchase conversion across web funnels and be accountable for CR growth. • Design, run, and analyze A/B tests end-to-end: hypothesis → launch → analysis → rollout. • Optimize web funnels end-to-end: LP → quiz → paywall → purchase. • Prioritize experimentation hypotheses based on data, user behavior, and previous test results. • Analyze competitor pricing, paywall logic, and offers as a source of experimentation ideas. • Use key product metrics (CR, ARPU, LTV) as the foundation for decision-making and experiment evaluation. • Scale winning experiments across products and funnels. • Work closely with the CEO and Head of Product to iterate on experimentation strategy. • Collaborate cross-functionally with designers, developers, and analysts to implement and ship experiments. What do you need to join us: • 3+ years of experience in growth / CRO / product-oriented marketing within B2C subscription products. • Strong hands-on experience with A/B testing: hypothesis design, experiment setup, analysis, and decision-making. • Proven experience improving purchase conversion within web funnels. • Practical experience working with landing pages, quizzes, paywalls, and checkout flows. • Strong understanding of product metrics such as CR, ARPU, and LTV, and how to use them to evaluate experiments. • Experience working with analytics tools such as Amplitude, AppsFlyer, Tableau, or similar. • Upper-Intermediate (B2+) level of English. Nice to have: • Experience in Health & Fitness or Wellness products. • Successful scaling A/B tests across multiple products or funnels. • Experience using competitive research tools such as SimilarWeb, SensorTower, Ads Library. Hiring process: Recruiter interview → Test assignment → Interview with CEO, Head of Product, HRD → Job Offer 🚀 Originally posted on Himalayas